CD Tesis

Pengaruh Atmosfir Restoran Terhadap Pengalaman Dan Kepuasan Serta Dampaknya Pada Keputusan Pembelian Pelanggan ( Studi Kasus Dapur Dipo Diponegoro Pekanbaru )

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Advances in the lifestyle of people living in urban areas stimulate a shift in people's behavior in consuming products and services. This condition occurs due to economic growth that is increasingly positive, thus encouraging the stronger purchasing power of people in cities. So that today it is common for middle and upper class families to choose to eat together outside. This condition causes the growth in the number of culinary places to increase. One of the culinary places that experiences a positive trend is thematic restaurants.
This study aims to examine the effect of Dipo Dapur Restaurant Atmosphere on Purchasing Decisions mediated by the variable Customer Satisfaction and Customer Experience. The data used is primary data in the form of questionnaire results to 110 customers of Dipo Pekanbaru Kitchen. This research uses SEM PLS analysis method with WarpPLS aplication.
The results of this study indicate that the influence of Kitchen Dipo Restaurant Atmosphere on Purchasing Decisions directly, indirectly the restaurant atmosphere also affects the purchasing decisions mediated by the variable experience and customer satisfaction
Key words : Restaurant Atmosphere, Purchasing Decisions, Customer Satisfaction, Customer Experience

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0084)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xi, 109 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0084)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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