CD Skripsi

Pengaruh Iklan Televisi Dan Endorser Valentino Rossi Terhadap Brand Awareness Dan Keputusan Pembelian Sepeda Motor Yamaha Nmax Di Pekanbaru

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This study aims to determine the effect of Television Advertising and
Endorser Valentino Rossi on Brand Awareness and Purchase Decisions of
Yamaha NMAX Motorbikes in Pekanbaru. The population in this study were all
Yamaha N-Max motorbike users in Pekanbaru, amounting to 937 in 2019. This
study used a sample of 109 respondents using the Slovin formula. The types of
data used are primary and secondary data, while data collection techniques use
questionnaires and literature study. Data analysis using path analysis (path
analysis). The results showed that television advertising and endorser Valentino
Rossi partially had a significant effect on Brand Awareness, Television
Advertising and Endoirser Valentino Rossi partially had a significant effect on
purchasing decisions, Brand Awareness had a significant effect on purchasing
decisions. Television Advertising and Endorser Valentino Rossi have a significant
effect on purchasing decisions through Brand Awareness.
Keywords: Television Advertising, Endorser Brand Awareness, Purchasing
Decisions.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0105)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0105)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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