CD Tesis

Pengaruh Marketing Mix Terhadap Kepuasan Dan Loyalitas Wisatawan Pada Kawasan Wisata Bono Teluk Meranti Kabupaten Pelalawan

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Tourism is currently a prima donna sector which shows an increasing
trend in the future. One of them is Bono tourism in Teluk Meranti, Pelalawan
Regency. The study was conducted in the Bono Bay Area of Meranti Bay,
Pelalawan Regency. The aim is to find out the direct effect of the Marketing Mix
on Tourist Satisfaction and Loyalty.
This study took a sample of 145 people. The variables used are the
dimensions of Marketing Mix, Tourist Satisfaction and Loyalty. Data were
analyzed using SEM (Structural Equation Modeling) analysis which is operated
through the SmartPLS 3.2.8 program
The results showed that partially there was an effect of Product, Price,
Place, Promotion, People, Process, Psychical evidence on Tourist Satisfaction.
and there is the influence of tourist satisfaction on tourist loyalty. The higher the
satisfaction that is owned by consumers, the loyalty of tourists is increasing.
Keywords: Marketing mix, tourist satisfaction, tourist loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0086)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xiii, 89 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0086)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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