CD Tesis

Pengaruh Sales Promotion, Personal Selling Dan Advertising Terhadap Keputusan Pembelian Produk Buku Terbitan Cv. As Salam Di Kota Pekanbaru

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The aim of this study to analyze the effect of Sales Promotion, Personal Selling and Advertising on consumer purchasing decisions partially and to analyze the effect of Sales Promotion, Personal Selling and Advertising together on consumer purchasing decisions. The population in this study was the principal of the MDTA school in Pekanbaru who had made a transaction, namely buying books published by CV. Assalam in 2019 there were 99 people, while the sample in this study was 99 people using census sampling technique. The data used in this study are primary data and secondary data, while the data collection technique uses a questionnaire.
The data analysis technique used in this research is multiple linear regression. From the results of the validity test shows that the questionnaire data for all variables is valid, while the reliability test results show that all variables are reliable. The research findings showsales promotion, personal and advertising partially or simultaneously affect purchasing decisions. This shows that sales promotion, personal selling and advertising can determine the level of consumer purchasing decisions
Key words : Sales Promotion, Personal Selling, and Advertising on Product Purchase Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0108)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xii, 81 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0108)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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