CD Skripsi

Strategi Keunggulan Bersaing Umkm Skala Kecil Bidang Kuliner Dalam Upaya Meningkatkan Usaha Dengan Menggunakan Analisis Swot Di Pekanbaru

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This study aim to analyze the internal and external environment and formulate
alternative strategies for smal-scale SMEs in The culinary field to increase
competitiveness in Pekanbaru. The research uses descriptive qualitative method
supported by semi-structured interviews to obtain the data used. Respondents include
lecturers of economics and lecturers in marketing management as economic experts,
The Pekanbaru City Cooperative and Small Medium Enterprise Office, Pekanbaru City
Culture and Tourism Office, Riau Province PLUT-KUMKM, Joint Business Groups,
and 9 small-scale culinary SMEs. In determining interview informants using judgment
sampling technique. In developing a strategy using SWOT Analysis. The results of this
study are small-scale culinary MSMEs in Pekanbaru City are in the position of Hold
and Maintain by using their strength to take advantage of opportunities, through new
product development strategies, increasing continuous advertising activities, and
expanding market share.
Keyword :MSMEs, Strategy, Advantage Competitive, Matrix IE, Matrix SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0116)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0116)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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