CD Skripsi

Analisis Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dan Minat Beli Ulang Studi Pelanggan Raja Sofa Pekanbaru

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This research was conducted at Raja Sofa Pekanbaru with the aim to find
out the Effect of Price and Service Quality on Customer Satisfaction and
Repurchase Interest (Study on the Customers of Raja Sofa Pekanbaru).
This type of research is descriptive quantitative cholerational. The
population in this study were people who bought Raja Sofa Pekanbaru products
during 2018, as many as 145 people. The sampling technique uses proportional
purposive sampling technique. So the sample that researchers did in the proper
research process was 108 respondents. Data collection techniques with
questionnaires and observations. The data analysis method uses path analysis
using SPSS version 20.
The results showed that partially service quality variables affect customer
satisfaction and customer repurchase interest. While the variable price has a
significant negative effect on customer satisfaction and customer repurchase
interest. Customer satisfaction has a significant positive effect on customer
repurchase intention, the price has a significant negative effect on repurchase
interest through customer satisfaction, service quality has a significant positive
effect on customer repurchase interest through customer satisfaction.
Keywords : Price, Service Quality, Customer Satisfaction And Customer
Repurchase Interest Bottom Of Form

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0124)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0124)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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