CD Skripsi

Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan Di Warkop Pinggiran 45 Pekanbaru

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ABSTRACT
The purpose of this study was to find out the effect of the influence of store
atmosphere and service quality on customer satisfaction and loyalty at Warkop
Pinggiran 45 Pekanbaru. This study uses a quantitative approach. The sample in
this study were 140 people who had visited Warkop Pinggiran 45 Pekanbaru
more than 2 times and were aged 17 years and over. Sampling using nonprobability
sampling method and purposive sampling technique. The research
instrument used a questionnaire and analyzed using path analysis through SPSS.
The results showed that, Store Atmosphere, Service Quality has a
significant impact on customer satisfaction and customer loyalty. Customer
satisfaction has a significant effect on customer loyalty. Store atmosphere and
service quality has a significant effect on customer loyalty with customer
satisfaction as an intervening variable.
Keywords: Store Atmosphere, Service Quality, Customer Satisfaction, Customer
Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0127)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0127)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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