CD Skripsi

Analisis Persepsi Kemudahan Penggunaan, Persepsi Manfaat, Persepsi Risiko, Dan Kepuasan Konsumen Terhadap Transaksi Pembayaran Sistem Go-Pay Dan Cash Pada Go-Ride (Studi Pada Mahasiswa Universitas Riau)

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ABSTRACT
Along with the development of the era, the needs of the community are
increasing, one of which is the need for public transportation which is now a major
need for the community. The competitiveness of the public transportation industry is
growing with the existence of digital technology which is continuously being refined
according to the needs of society. So that the creation of one of the online
transportation, Go-ride by the Go-Jek company, which aims to make it easier for
people to meet their needs for transportation, not only that, along with the
development of the era, people also want convenience not only in the aspect of
transportation but they also want convenience when transacting. , Go-Jek also offers
convenience of transactions via electronic wallets, namely Go-pay, electronic wallets
have been seen as a facility that provides convenience and benefits in transactions.
However, many people view this technology as having risks, when it comes to
payments. Even though it contains risks according to some people, many customers
still trust and continue to use it, especially among students.
Therefore, this study aims to determine how much the comparison of
perceived ease of use, perceived benefits, perceived risk and customer satisfaction of
electronic wallets (Go-pay) and cash among students of the University of Riau in
transactions when using Go-ride online transportation.
The results of this study indicate that perceptions of ease of use, perceived
benefits, and perceptions of student risk towards the Go-pay system payment
transactions are greater than cash payment transactions. Even though the risk
perception of Go-pay payment transactions is greater than cash payment transactions,
the level of student satisfaction when using Go-pay payment transactions is greater
than cash payment transactions.
Keywords: Perception of Ease of Use, Perception of Benefits, Perception of Risk,
Consumer Satisfaction, Electronic Payment.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 121 (0005)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 121 (0005)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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