The One Village One Commodity (OVOC) program is an initiative of PT. Riau Andalan Pulp and Paper (PT. RAPP) in an effort to empower the community, especially pineapple farmers in Kuala Panduk Village, Pelalawan. This program aims to improve the welfare of farmers through effective communication strategies in the empowerment process. This study aims to analyze the communication strategies implem…
The rapid development of social media has fundamentally changed the way people communicate, interact, and share information. Among the various platforms available, TikTok has emerged as a highly effective marketing tool, especially for products like Lafiye, which leverages the power of influencers like Sashfir. Through creative content uploaded by Sashfir on their personal TikTok account, Lafiy…
The development of digitalization and social media is changing the way people maintain culture. In the flow of globalization, cultural values are beginning to be eroded, especially among young people. Instagram with its visual content, has the potential to help preserve culture in an interesting and easily accessible way. The purpose of the research is to find out how @kuansingbacarito accounts…
PT Telekomunikasi Witel Riau Daratan is a company engaged in telecommunications and digital services. PT Telekomunikasi Witel Riau Daratan is part of PT Telekomunikasi Indonesia in Pekanbaru which is responsible for telecommunication and digital services. As part of Telkom Regional I Sumatera, this Witel provides internet networks, information technology solutions, and digital products for the …
The Chinese New Year celebration in Selatpanjang has its own differences from other areas, during the Covid-19 period since 2021 this annual festival has been stopped and canceled. Indirectly making the habit of the excitement of this tradition cannot be felt during the pandemic. The purpose of the study was to explain how the Marketing Communication strategy of the Youth, Sports and Touris…
This study examines the phenomenon of breast cancer patients in Pekanbaru City, by looking at its impact on self-concept and communication experiences. This study aims to analyze communication experiences that shape the self-concept of breast cancer patients in Pekanbaru, both from internal and external dimensions. This study fills the gap in understanding how communication experiences, bot…
Beauty standards that are considered ideal are often determined by the images displayed in the mass media and social media, which can create unrealistic expectations and have the potential to have a negative impact on the mental health and well-being of individuals. This can not only affect students’ perceptions of themselves, but also encourage behavioral changes, including efforts to achiev…
Perahu Begandung a culture from the Kuantan Mudik sub-district, Perahu Baganduang is held for Manjopuik Limau, Manjopuik Limau is a tradition of single girls in groups or individually visiting a girl's house with the aim of looking for mate or just to stay in touch and enliven the Eid al-Fitr holiday, where before this event is held the men in one of the villages have appointed a woman for Manj…
The Communication and Informatics Agency (Kominfo) of Padang Panjang City is a government institution engaged in the fields of information and communication, which is required to have an effective Knowledge Sharing system to enhance work efficiency and innovation in public service delivery. This study aims to analyze the influence of the organizational communication climate on Knowledge Sharing…
The development of communication technology has pushed conventional media, including radio, to adapt to the digital era. One of the media that has undergone digital transformation is Green Radio Line, a digital radio-based media focused on environmental journalism. Facing the challenges of keeping up with the rapid evolution of technology and an audience that is increasingly critical of environ…
The Ibnu Al-Mubarok Agrotourism Waste Bank in empowering the community through waste management is an extraordinary attraction. Of course, the success in empowering the community cannot be separated from the communication of the Ibnu Al-Mubarok Agrotourism Waste Bank in inviting the community to participate in every activity they hold. Community empowerment communication is communication that e…
The industrial era 4.0 has brought about significant transformation in the global industrial landscape. In Indonesia, the retail trade sector is experiencing dynamic growth, marked by the emergence of various trading companies that show promising business prospects. This phenomenon is clearly visible in the development of modern shopping centers or malls which are predicted to continue to grow …
PT Riau Andalan Pulp and Paper (PT RAPP) has implemented the RGE Social Media Ambassador program as a corporate strategy to maintain its public image, and the program has successfully become a finalist in an international award. This study aims to examine how PT RAPP’s Public Relations department manages the RGE Social Media Ambassador program as part of the company's communication strategy. …
Collaborative marketing communication strategies are increasingly being applied by various brands in the digital era to expand market reach and strengthen brand image. In its marketing activities, Lokalate through Nutrihub Pekanbaru seeks to maximize collaborative marketing strategies to improve its brand image as #sobatmelekgue. The purpose of this research is to analyze the event collaboratio…
Korean drama is one of the most popular Korean wave cultural products in the world. Korean drama as one of the mass media not only functions as an entertainment medium but also as a medium that can influence the behavior of its audience. Self-diagnosis of mental health disorders occurs among young people, especially Generation Z. Daily Dose of Sunshine is one of the Korean dramas that raises th…
IDCloudHost, as a cloud server service provider, utilizes KOL (Key Opinion Leader) endorsements to achieve its product marketing objectives. The collaboration between IDCloudHost and KOLs results in content known as product endorsement posts. This communication strategy is implemented to further reach the target market that IDCloudHost aims to capture. The purpose of this study is to analyze ID…
The decision to postpone marriage has become an increasingly common social phenomenon among the younger generation, influenced by various factors including media influence and career expectations. This study refers to Cultivation Theory to analyze how exposure to the Marriage is Scary trending content on TikTok and career expectations influence the decision to postpone marriage. With the increa…
The rapid development of digital technology has significantly transformed the media landscape and the public’s patterns of information consumption, including in the field of radio broadcasting. The emergence of the internet as a primary connector of digital media has driven conventional media such as radio to undergo transformation in order to stay relevant. Generation Z, which tends to acces…
The Pekanbaru City Government is carrying out this digital transformation, one of which is through social media to carry out functions in its public relations department, namely Instagram. This is in accordance with the Public Relations function of the Pekanbaru City Government which is obliged to provide an understanding of the vision, mission and objectives of the city government as well as a…
The development of social media now makes it easier for someone to form personal branding This study analyzes the personal branding of @dr.bobbyjantung accounts on Instagram social media, which focuses on heart health content. With good personal branding, it will certainly make it easier for someone to be widely recognized, gain trust from others and make it easier to build relationships. Dr. B…