Image of Pengaruh Perceived Value, Perceived Risk, E-Wallet, E-Wom, Dan E-Service Quality Terhadap Repurchase Intention Dengan E-Satisfaction Sebagai Variabel Moderasi Pada Pengguna Pembayaran Non Tunai Aplikasi Shopee
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CD Skripsi

Pengaruh Perceived Value, Perceived Risk, E-Wallet, E-Wom, Dan E-Service Quality Terhadap Repurchase Intention Dengan E-Satisfaction Sebagai Variabel Moderasi Pada Pengguna Pembayaran Non Tunai Aplikasi Shopee

The study aims to test the influence of perceived value, perceved risk, e-wallet, E-wom, and e-service quality with e-satisfaction as a moderation variable Shopee's cashless payment user. The population in this study is Generation Z who has ages ranging from 19-20 years in Pekanbaru City. The sampling technique in this study used purposive samplings and samples were obtained in the study of as many as 100 users of the Shopee cashless payment. The data used in this research is primary data, and using a questionnaire as a data collection tool. The questionnaires are tested for validity and reliability before collecting research data. The data analysis techniques in this study use validity tests, reliability tests and hypothesis tests with the help of the SmartPls Version 4.1.0.2. The results of this study showed that the variables perceived value, perceved risk, e-wallet, and e-service quality influenced repurchase intention. Whereas e-Wom had no influence on repurchase intention on Shopee cashless payment user. E-Wallet and e -Wom moderated by e-satisfaction had an influence upon repurchases intention, whereas the perceived value, perceived risk and e-service quality moderated by e-satisfaction had no influence on repurchase intention on Shopee cashless payment user.

Keywords: perceived value, perceived risk, e-wallet, e-wom, e-service quality,
e-satisfaction

Ketersediaan
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Perpustakaan Universitas Riau 2002112591
2002112591
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2002112591
Penerbit
Pekanbaru : Univerisitas Riau - FEB - Akuntansi.,
Deskripsi Fisik
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Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2002112591
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subjek
Akuntansi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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