CD Skripsi
Faktor-Faktor Yang Mempengaruhi Jumlah Kunjungan Wisatawan Kebun Binatang Kasang Kulim Di Kecamatan Siak Hulu Kabupaten Kampar
ABSTRACT
The zoo is a family educational tourist attraction that is related to the realm of flora and fauna, but is more closely related to the realm of fauna or animals themselves. Kasang Kulim Zoo is an area of the Bina Wisata Foundation and the Wildlife Park is the only zoo in Riau Province. The aim of this research is to determine the factors that influence the number of tourist visits to Kasang Kulim Zoo in Siak Hulu District, Kampar Regency. The population in this study was all visitors to the Kasang Kulim Zoo tourist attraction, totaling 122,060 people. Meanwhile, the sample of 30 people was determined using accidental sampling. Data analysis uses quantitative descriptive methods with multiple linear regression models. The results of data analysis and hypothesis testing can be concluded that the attraction shows a tcount value (4.134) greater than ttable (1.708) with a significant value of 0.001 and facilities show a tcount value (4.844) greater than ttable (1.708) with a significant value of 0.000 so that it has a positive (+) effect on the number of tourist visits to the Kasang Kulim Zoo in Siak Hulu District, Kampar Regency. Meanwhile, service quality shows that the tcount (2.422) is greater than ttable (1.708) with a significant value of 0.023 (not significant) so it has no effect on the number of tourist visits to the Kasang Kulim Zoo in Siak Hulu District, Kampar Regency.
Keywords: Attraction, Facilities, Service Quality and Number of Tourist Visits
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