CD Skripsi

Strategi Komunikasi Pt. Riau Andalan Pulp And Paper Dalam Pemberdayaan Petani Nenas Pada Program One Village One Commodity (Ovoc) Di Desa Kuala Panduk Pelalawan

---

The One Village One Commodity (OVOC) program is an initiative of PT. Riau Andalan Pulp and Paper (PT. RAPP) in an effort to empower the community, especially pineapple farmers in Kuala Panduk Village, Pelalawan. This program aims to improve the welfare of farmers through effective communication strategies in the empowerment process. This study aims to analyze the communication strategies implemented by PT. RAPP in empowering pineapple farmers in the OVOC program with a focus on three main stages, namely planning, implementation, and evaluation.
This study uses a qualitative method with a descriptive approach. Data collection techniques used in this study through interviews, observations, and documentation. Informants in this study consisted of 5 people who were adjusted to the criteria selected based on the purposive technique. With data analysis techniques using data collection, data reduction, data presentation and drawing conclusions. Also, the data examination technique used is triangulation.
The results of the study indicate that the empowerment communication strategy of PT. Riau Andalan Pulp and Paper in the One Village One Commodity (OVOC) program includes three main stages, namely planning, implementation, and evaluation. 1) Planning, PT. RAPP conducts a situation analysis through village discussions and field surveys to determine the target farmers who have land and commitment, and chooses communication channels such as group discussions and WhatsApp Groups. 2) Implementation is carried out through direct socialization and technical assistance, in order to increase the motivation and capacity of farmers in sustainable pineapple cultivation. 3) Evaluation is carried out periodically through discussions and monitoring involving farmers and other stakeholders to measure the effectiveness of the strategy and optimize program results.

Keywords: Communication Strategy, Empowerment, Pineapple Farmers, PT. RAPP, OVOC

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

2101110106

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2101110106

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar