CD Skripsi

Fenomena Budaya K-Pop Pada Pola Konsumsi Fandom Carat (K-Boygroup Seventeen) Di Kota Pekanbaru

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The Korean Cultural Phenomenon that has entered and developed in Indonesia has created a consumption pattern where K-Pop fans. This phenomenon is something that can influence awareness in people's consumption patterns. This creates an image or sign on a product when it has been consumed, where the consumption pattern is not only based on value and use, but also becomes a sign value. These K-Pop fans need validation and show that others know that they are K-Pop fans. This study aims to determine how consumption behavior occurs in the Carat Pekanbaru fandom. This study uses a theory developed by Jean Baudrillard regarding consumer society. By using a qualitative approach and taking 5 (five) subjects. Data collection for this study was carried out through periodic interviews and documentation. The results of the study showed that the consumption pattern of Seventeen fans consumed various kinds of merchandise such as lightsticks, albums, photocards, and other merchandise because of the sign consumption value in them. Where when consuming these goods they get an image or sign such as a sense of pleasure, a sense of satisfaction, and also a sense of wanting to show off, and wanting to be recognized and show others that they are a K-Pop fan.
Keywords: K-Pop culture, consumption behavior, K-pop merchandis

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101113588

Penerbit

Pekanbaru : Universitas Riau FISIPOL Sosiologi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101113588

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIOLOGI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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