CD Tesis

Komunikasi Politik Perempuan Partai Keadilan Sejahtera Melalui Program Rumah Keluarga Indonesia (Studi Kasus Pemilihan Umum Legislatif Dprd Kota Pekanbaru Tahun 2024)

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The Prosperous Justice Party is the only party that fulfills the 30 percent quota for female candidates in the 2024 legislative elections. The Indonesian Family House (RKI) program is used by PKS female candidates as a superior program for winning political communication. The Pekanbaru City PKS RKI program is the best in Riau Province, but the results of the 2024 Legislative Elections did not place a single female candidate in parliament.
This research aims to analyze the political communication of PKS women in Pekanbaru City by identifying obstacles and marketing women's political communication. The research conducted is qualitative with a case study approach. The research subjects chosen were female PKS candidates in Pekanbaru City.
The results of this study reveal the existence of gender barriers in the political communication of PKS women in Pekanbaru City. Barriers include norms and stereotypes of women, domestic barriers, access to networks and resources, as well as competence and empathy factors. 4P political marketing (Product, Place, Price, Promotion) has been carried out, but the above gender barriers occur in all political marketing processes. As a result, the Indonesian Family House program led by PKS female candidates did not have an impact on the electability of PKS female candidates in Pekanbaru City.


Keywords: women's political communication, PKS

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2210247869

Penerbit

Pekanbaru : Universitas Riau Pascasarjana Tesis Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2210247869

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jaka

Versi lain/terkait

Lampiran Berkas

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