CD Skripsi

Strategi Personal Selling Pt Telekomunikasi Witel Riau Daratan Dalam Membangun Brand Awareness Produk Pijar Sekolah

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PT Telekomunikasi Witel Riau Daratan is a company engaged in telecommunications and digital services. PT Telekomunikasi Witel Riau Daratan is part of PT Telekomunikasi Indonesia in Pekanbaru which is responsible for telecommunication and digital services. As part of Telkom Regional I Sumatera, this Witel provides internet networks, information technology solutions, and digital products for the education, business, and government sectors in the Riau Mainland region. Based on the problems that occur, it is known that there is still a low perception from customers of Pijar Sekolah services or products to their consumers, so that customer awareness cannot reach the target. Seeing from this statement, of course PT Telekomunikasi Witel Riau Daratan must make various kinds of efforts in building brand awareness. In marketing communication, personal selling can influence brand awareness when the marketing mix concept is optimized in its application. The purpose of this research is to analyze the planning, implementation and how to evaluate the personal selling strategy of PT Telekomunikasi Witel Riau Daratan in building brand awareness of school incandescent products.
This research uses qualitative methods, this research was conducted at PT Telekomunikasi Witel Riau Daratan Jl. Jend. Sudirman No.199, Pekanbaru City, Riau. The selection of informants was carried out using purposive techniques, using data collection techniques through observation, interviews, and documentation. As for testing the validity of the data, researchers used extended participation, increased persistence, and triangulation.
The results of this study indicate that: prospecting planning by provilling personal selling strategies is the first step taken by PT Telekomunikasi Witel Riau Daratan to build brand awareness of Pijar Sekolah products; implementation of personal selling strategies in building brand awareness of Pijar Sekolah products by conducting consultative selling and periodic visits to establish closeness in order to create a sense of trust; evaluation where the strategy implemented can be said to be effective and has other steps to achieve the sales target that has been set.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101112847

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101112847

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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