CD Skripsi

Pengaruh Store Atmosphere Dan Keragaman Menu Terhadap Keputusan Pembelian Pada Samara Coffee, Pekanbaru

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The purpose of this study is to find out more about purchasing decisions at Samara Coffee, Pekanbaru related to store atmosphere and menu diversity. Store atmosphere and menu diversity are independent variables while purchasing decisions are dependent variables. The problems that occur at Samara Coffee are a decrease in the number of consumers/visitors from the previous year, failure to achieve the target realization, and the emergence of several competitors around Samara Coffee which are a threat to Samara Coffee itself. The sample in this study was determined using the slovin formula obtained, namely 100 respondents. This type of research is quantitative research using questionnaire data collection techniques through gform and questionnaires. The data obtained from the results of the questionnaire distributed using incidental sampling techniques were then processed for further study using the SPSS 25 program. The results of the tests carried out showed that store atmosphere has an influence on purchasing decisions, where tcount = 15.120 > ttable 1.966 and sig 0.000 ttable 1.966 and sig 0.000 Ftable 3.090, and sig 0.000

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101111277

Penerbit

Pekanbaru : Universitas Riau FISIPOL Administrasi Bisnis., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101111277

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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