CD Tesis

pengaruh pendapatan, lokasi dan motivasi terhadap keputusan pembelian rumah bersubsidi pada adhitama group di kota pekanbaru

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The objectives of this research are to analyze and investigate the influence of income, location, and motivation on purchasing decisions for subsidised houses at Adhitama Group in Penkanbaru City. This study aims 1) to analyze the effect of income on subsidized house purchase decisions, 2) to analyze the effect of location on subsidized house purchase decisions, 3) to analyze the effect of motivation on subsidized house purchase decisions, 4) to analyze the effect of income, location, and motivation on subsidized house purchase decisions at Adhitama Group in Pekanbaru City.
This research is descriptive quantitative research. The population in this study were 199 subsidized home buyers at Adhitama Group in Pekanbaru City consisting of 88 people in Fazar Asri 4 housing, 73 people in Fazar Asri 5 housing, and 38 people in Puritama Village housing. Sample determination refers to Slovin which results in a sample size of 133 people taken using Simple Random Sampling. Data collection using a questionnaire with an ordinal measurement level (Likert scale). Data analysis techniques using Multiple Linear Regression. The validity test uses Pearson product-moment correlation, while the reliability test uses Cronbach Alpha.
The results of this research hypothesis test show that 1) Income affects the decision to buy subsidized housing, meaning that the greater the consumer's income, the more decisions to buy subsidized housing occur. 2) Location affects the decision to buy a subsidized house, meaning that the better the location of subsidized housing, the higher the decision to buy a subsidized house. 3) Motivation affects the decision to buy a subsidized house, meaning that the higher the motivation of consumers, the higher the decision to buy a subsidized house. Motivation has the greatest influence on purchasing decisions for subsidized housing from other independent variables. 4) Income, location, and motivation affect the decision to buy a subsidized house, meaning that the higher the consumer's income, strategic location, and consumer motivation, the higher the decision to buy a subsidized house.
Key words: Income, Location, Motivation, Purchasing Decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2010247556

Penerbit

Pekanbaru : UNRI – PASCA – Magister Manajemen., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2010247556

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Magister Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rahmat

Versi lain/terkait

Lampiran Berkas

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