This study aims to analyze the application of financial management in Micro, Small and Medium Enterprises (MSMEs), especially in convection businesses in Binawidya District, Pekanbaru City. MSMEs have a strategic role in supporting local and national economic growth, but often face obstacles in effective and professional financial management. This research uses a qualitative approach with a cas…
Companies design and use tax avoidance strategies in order to pay less tax, thus generating large profits. This study aims to determine the effect of profitability and leverage on tax avoidance in LQ45 companies on the Indonesia Stock Exchange in 2021-2023. This study uses a quantitative method with secondary data. The research sample was obtained through purposive sampling with a total of 60 s…
Currently, the company's profitability tends to fluctuate. According to experts, there are several factors that affect the company's profitability, including capital structure and sales growth. The purpose of this study is to test and analyze the effect of capital structure and sales growth partially on the company's profitability. The population of this study was all automotive and component s…
Currently, the value of food and beverage companies is increasing and decreasing, according to experts several factors influence, namely managerial ownership and dividend policy. The purpose of this study is to test and analyze the effect of managerial ownership and dividend policy on company value. The population of this study is all food and beverage companies listed on the Indonesia Stock Ex…
This study aims to determine and analyze the influence of Digital marketing and Product Variation through Brand Image on Customer Purchase Decisions at UMKM Dapur Aru Olahan Kelor Kampar. The research tested seven hypotheses using a quantitative approach by distributing questionnaires to 96 respondents who are customers of Dapur Aru Olahan Kelor Kampar. The sampling method used was non-probabi…
In the face of increasing business competition, MSMEs must have a competitive advantage in order to continue to achieve the desired business financial performance. MSME actors must have a good understanding and financial capability and utilize technological innovation in accordance with the times. The purpose of this study was to determine the effect of financial literacy and financial technolo…
This study aims to determine the influence of social media marketing and product variety on consumers buying interest in CV. Blackpaint Printshop Pekanbaru. The study uses descriptive and quantitative statistical methods with the use of the Likert scale as a measurement. The population used is Blackpaint Printshop consumers. The sample of this study amounted to 100 respondents which were determ…
The purpose of this study is to find out more about purchasing decisions at Samara Coffee, Pekanbaru related to store atmosphere and menu diversity. Store atmosphere and menu diversity are independent variables while purchasing decisions are dependent variables. The problems that occur at Samara Coffee are a decrease in the number of consumers/visitors from the previous year, failure to achieve…
This study was conducted to analyze the effect of government ownership, company size and profitability on sustainability report disclosure in state-owned companies listed on the Indonesia Stock Exchange for the period 2021-2023. There are various environmental threats originating from human activities such as activities in a company. The development of the era encourages the awareness of compan…
The purpose of this study was to find out more about Jaya Mart Pelalawan Regency customer satisfaction related to service quality and product diversity. Service quality and product diversity are independent variables while customer satisfaction is the dependent variable. The problems that occur at Jaya Mart are the decline in the number of consumers from the previous year, the non-achievement o…
Fast fashion is growing rapidly due to high demand and rapidly changing trends, especially in the field of footwear so that companies must be able to adapt to changes including the Almeeraakyla Pekanbaru store. This study examines the impact of digital marketing and product variations on customer satisfaction of Almeeraakyla Pekanbaru, using quantitative methods and involving 96 respondents who…
The fashion industry is currently experiencing very rapid growth, which can be seen from the increasing market demand. Therefore, PM Collection Pekanbaru, which operates in the fashion sector, needs to be able to adapt to changing trends and be able to compete in order to survive in the market. This study aims to see the influence of emotion, product quality and price on consumer satisfaction a…
This study was conducted with the aim of determining the effect of profitability represented by Return On Equity (ROE) and Capital Structure represented by Debt to Equity Ratio (DER) on Stock Returns in Infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. The number of samples in this study were 32 companies with a total of 96 data. This study u…
Business competition in Indonesia is now increasing, many companies operate in similar fields and services so that competition cannot be avoided. This condition encourages every business actor to be more active in attracting customers by designing effective business strategies to achieve business goals. The purpose of this study was to determine the effect of service quality, customer experienc…
Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle ha…
Employee performance plays an important role in achieving long-term success of PT. Riau Media Television Pekanbaru in the competitive media industry. Employee performance of PT. Riau Media Television Pekanbaru is influenced by several things such as competence and work facilities. In order for employee performance to continue to increase, employees must have good competence. The purpose of this…
This study aims to determine the effect of price on customer loyalty through customer satisfaction as an intervening variable at Extract Café Pekanbaru. The method used in this research is descriptive statistics with a quantitative approach. The sample in this study amounted to 100 respondents with purposive sampling technique. The measurement scale uses a Likert scale. From data analysis with…
The aim of this research was to gain insights into the productivity nurses at Sansani Hospital Pekanbaru in relation to occupational safety and health (K3) as well as work discipline. In this context, occuptanional safet and health (K3) and work discipline serve as indenpendet variables, while nurses’ woek productivity is the dependent variable. The issue at hand is a decrease in the producti…
The purpose of this study is to find out more about how incentives and organizational climate affect employee productivity at Winstar Hotel Pekanbaru. Employee productivity as the dependent variable, incentives and organizational climate as independent variables. The problem is that there has been sales instability in the last five years and also criticism from customers about hotel services an…
The purpose of this study was to find out more about how occupational safety and health (OHS) and work incentives affect the productivity of production employees at PT. Panca Eka Bina Plywood Industry. Employee productivity as the dependent variable, occupational safety and health (OHS) and work incentives as independent variables. The problem is that there has been a decline in productivity as…