Analisis Segmentasi Suplemen Multivitamin Berdasarkan Gaya Hidup Aio (Activit…

The research was conducted in Pekanbaru in order to determine and analyze the segmentation of lifestyle AIO (Activities, Interest and Opinion) multivitamin supplement consumers. In this research conducted by taking the 135 respondents with minimum age of 17 years who live in Pekanbaru and has been using a multivitamin supplement at least one month. In this study using lifestyle variables AIO (…