Pengaruh Celebrity Endorser Dan Kualitas Produk Terhadap Brand Image Dan Kepu…

This study aims to determine how Celebrity Endorser, Product Quality influence Brand Image and Purchasing Decisions on Somethinc cosmetic product users in Pekanbaru City. The population in this study were Somethinc cosmetic product users. While in sampling using Nonprobability Sampling with Purposive Sampling technique so that a sample of 147 respondents was obtained. Data analysis was carried …