CD Skripsi

Pengaruh Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Dan Minat Beli Ulang Di Toko Aneka Sport Pekanbaru

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This study aims to determine the Influence of Price, Promotion And Service Quality Against Purchase Decision And Buy Interest In Store Aneka Sport Pekanbaru. Population in this research is all consumer in Toko Aneka Sport Pekanbaru. Primary data was collected by questionnaire as instrument to prove the result of research, to test the hypothesis in this research is to use path analysis (path analysis) with the help of SPSS program. Sampling method is Non Probability Sampling or Purposive sampling, with sample 110 people. The result of the research shows that: 1) there are positive and significant influence of price to purchasing decision, 2) there is positive and significant influence of promotion to purchasing decision, 3) there is influence positively and significant of service quality to purchasing decision, 4) positive and significant purchasing decisions on repurchase interest, 5) there is positive and significant influence of price on repurchase interest through purchasing decision, 6) there is positively and significantly influence of promotion to buying interest by purchasing decision, 7) there is positive influence and significant quality of service to buyback interest through purchasing decisions. Keywords : Price, Promotion, Service Quality, Purchase Decision and Buying Interest

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0239)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2018

Deskripsi Fisik

xiv, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0239)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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