Pengaruh Store Atmosphere Dan Keragaman Menu Terhadap Keputusan Pembelian Pad…

The purpose of this study is to find out more about purchasing decisions at Samara Coffee, Pekanbaru related to store atmosphere and menu diversity. Store atmosphere and menu diversity are independent variables while purchasing decisions are dependent variables. The problems that occur at Samara Coffee are a decrease in the number of consumers/visitors from the previous year, failure to achieve…