The Influence Of Social Media, Innovation, The Use Of Accounting Information,…

ABSTRACT This study aims to determine whether the social media, innovation, the use of accounting information, and capital affect the performance of MSMEs in Bengkalis Regency. The population in this study are 20.996 MSME in Bengkalis Regency. The RBV theory is used as the groundwork for measuring MSME performance in this study, with the independent variables used being internal factors that c…