CD Skripsi
Pengaruh Literasi Keuangan, Inovasi, Penggunaan E-Commerce Dan Modal Intelektual Terhadap Kinerja Umkm (Studi Empiris Pada Umkm Di Kabupaten Indragiri Hilir)
ABSTRACT
This study aims to determine and analyze whether there is an influence of financial literacy, innovation, utilization of e-commerce, intellectual capital on the performance of MSMEs in Indragiri Hilir Regency. The type of research used in this research is quantitative with primary data sources which are data obtained directly without intermediaries by distributing questionnaires. Taking the number of samples in this study using the slovin technique. In proving and analyzing this, multiple linear regression analysis was used using the t test. The number of samples in this study were 100 respondents. The data analysis method testing techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test and t test. The results of this study are the influence of financial literacy, innovation, use of e-commerce, intellectual capital on the performance of MSMEs in Indragiri Hilir Regency. Financial literacy has a positive and significant effect on the performance of MSMEs in Indragiri Hilir Regency. Innovation has a positive and significant impact on the performance of SMEs in Indragiri Hilir Regency. The use of e-commerce has a positive and significant effect on the performance of MSMEs in Indragiri Hilir Regency. Intellectual capital has a negative and insignificant effect on the performance of MSMEs in Indragiri Hilir Regency.
Keywords: financial literacy, innovation, e-commerce utilization, intellectual capital, performance of MSMEs
Tidak tersedia versi lain