CD Skripsi

Pengaruh Teknologi Informasi, Inovasi Dan Orientasi Kewirausahaan Terhadap Kinerja Umkm Di Masa Covid 19 ( Studi Empiris Pada Umkm Di Kota Pekanbaru)

---

The purpose of this study is to examine and analyze the influence of information technology, innovation and entrepreneurial orientation on the performance of MSMEs in the Covid 19 Period (Empirical Study on MSMEs in Pekanbaru City).
The population in this study is Micro, Small and Medium Enterprises in Pekanbaru City, amounting to 14,120 MSMEs. The sampling technique used was purposive sampling. So the sample in this study was 99 SMEs. Data collection techniques using a questionnaire. The statistical method used to test the hypothesis is multiple regression with the help of the SPSS version 25.0 application.
The results of this study indicate that partially and simultaneously the variables of information technology, innovation and entrepreneurial orientation have a significant and direct effect on the performance of MSMEs in the Covid 19
Period (Empirical Study on Online-Based MSMEs in Pekanbaru City) by 63.3%.
Keywords: Information Technology, Innovation, Entrepreneurship Orientation, MSME Performance During the Covid 19 Period

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1802123905

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Akuntansi., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1802123905

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Akuntansi

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar