CD Skripsi

Pengaruh Literasi Keuangan, Sikap Keuangan, Dan Digital Marketing Terhadap Kinerja UMKM (Studi Empiris UMKM di Kota Pekanbaru)

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This research was conducted to analyze financial literacy, financial attitude and digital marketing on the performance of MSMEs. The total sample used in this research was 398 MSMEs. And the type of data used is primary data with a questionnaire used to obtain data, empirical studies on MSMEs in Pekanbaru City, Riau Province. The relationships and influences between variables were tested using SEM (Structural Equation Modeling) analysis. The statistical test tool uses PLS (Partial Least Square) Smart PLS 4 program. The research results show that the independent variables financial literacy, financial attitude and digital marketing have an influence on the performance of MSMEs.

Keyword : MSME Performance, Financial Literacy, Financial Attitude, Digital Marketing

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2002112735

Penerbit

Pekanbaru : Universitas Riau - FEB - Akuntansi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2002112735

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Akuntansi

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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