CD Skripsi

Pengaruh Motif Penggunaan Media Sosial Channel Youtube @Xkwavers Terhadap Kepuasan Menonton Alumni Program X-School

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ABSTRACT
THE EFFECT OF USING THE SOCIAL MEDIA
CHANNEL YOUTUBE @XKWAVERS ON THE VIEWING SATISFACTION
OF ALUMNI OF THE X-SCHOOL PROGRAM
By: Fajrina Adella
Supervisor: Dr. Rumyeni, S. Sos, M. Sc
Social media is part of communication media. Social media invites anyone who is interested to participate by providing feedback, openly providing comments, and sharing information in a fast and unlimited time. One of the most popular social media is Youtube. Youtube is one of the social media with the most users in the world. Indonesia itself is the third most country that uses social media Youtube. The uses and gratification theory is a theory that suggests audiences can actively choose media according to their needs. Audiences have a number of reasons and try to achieve certain goals when using media which are called motives, and the satisfaction that someone gets from the media is determined by the person's attitude towards the media. This study aims to determine how much effect the motive for using the social media channel Youtube @xkwavers has on the viewing satisfaction of alumni of the X-School program.
This type of research is quantitative with an explanatory approach. This study used data collection techniques with questionnaires which were distributed to 96 respondents. Data were processed using SPSS to test the validity, reliability test, simple linear regression test, and test of determination.
The results of this study indicate that the value of the coefficient Y = 2.891 + 0.943X. The tcount value is greater than the ttable value, namely 18.643 > 1.66 with a significance level of 0.000 which is less than α = 0.05. So it can be concluded that the calculation of the hypothesis in this study is that Ha is accepted and H0 is rejected. This means that the motive for using social media affects satisfaction. The Adjusted R Square value is 0.788, this means that the motive for using social media has a strong effect on the viewing satisfaction of alumni of the X-School program by 78.8% and the remaining 21.2% is effected by other variables that cannot be explained in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1601114945

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1601114945

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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