CD Skripsi

Manajemen Komunikasi Dalam Pengembangan Destinasi Wisata “Mepet Sawah” Di Desa Teluk Pulau Hilir Kecamatan Rimba Melintang Kabupaten Rokan Hilir

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ABSTRACT
COMMUNICATION MANAGEMENT IN THE DEVELOPMENT OF "MEPET SAWAH" TOURIST DESTINATION IN TELUK PULAU HILIR VILLAGE, RIMBA MELINTANG SUB-DISTRICT, ROKAN HILIR DISTRICT.
By: Sri Manja Kumala Sari
Conseling : Dr. Noor Efni Salam, M.Si
The COVID-19 pandemic has hit the tourism industry and creative economy in Indonesia. The impact has been very visible since February 2020 where the number of foreign tourists entering Indonesia has decreased dramatically. The main key for tourism and creative economy players to survive in the midst of a pandemic is to have good adaptation, innovation and collaboration. The reason is, currently community actors are starting to change, and accompanied by tourism trends that have shifted. The purpose of this research is to find out the planning, organizing, implementing and controlling in the development of mepet sawah tourist destinations.
This research uses qualitative methods with descriptive analysis. The research subjects were people who worked in the mepet sawah tourist destination and were taken incidentally. The data collection techniques used were interviews, observation, and documentation. Data analysis techniques used data reduction, data presentation and drawing conclusions. Data validity checking techniques are prolonging observation, increasing persistence, triangulation, discussion with peers, using reference materials.
The results showed communication management in the development of mepet sawah tourist destinations. First, planning is developing the potential that exists in Rokan Hilir village and identifying community needs, then utilizing social media and developing potential to the maximum. Second, organizing, namely the manager plans and controls directly in the responsibilities and parts given to employees. Third, implementation, namely providing ideas that can be displayed to approach the community by presenting cultural entertainment. Fourth, controlling is the management of mepet sawah tourist destinations to get closer to the community to get other inputs for the development of mepet sawah tourist destinations.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110227

Penerbit

Pekanbaru : Universitas Riau - FISIP- Ilmu Komunikasi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110227

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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