Indonesia is an agrarian country and makes rice a staple food for the Indonesian people, thus the need for rice will increase from year to year. Based on this, it is necessary to handle and manage rice farming by implementing agribusiness subsystems properly and efficiently. But there are still many farmers who are constrained in applying agribusiness subsystems in paddy rice farming. This stud…
The benefits that customers get when buying Siamese oranges produced by farmers is called customer value. The success of customer value can influence the marketing performance of Siamese oranges. The research was conducted in Ujung Batu District, Rokan Hulu Regency, Riau. The aim of this research is to determine the relationship between customer value and emotional value, social value, quality/…
The development of the livestock sector is one of the efforts to fulfill the animal protein needs of the community. Siak Regency is one of the areas located in Riau Province which is known to have fertile and extensive agricultural land and has a diversity of natural resources. Dayun Sub-district is one of the sub-districts with the highest cattle population in Siak District. People in Dayun Su…
This study endeavors to analyze the marketing mix's impact on the purchasing behavior of apple consumers in the contemporary marketplace, specifically focusing on the Pasar Buah 88. It seeks to examine the characteristics of apple consumers, investigate the influence of marketing mix components (product, price, place, promotion, and service quality) on consumer behavior in apple purchasing, and…
Perkembangan budidaya kelapa sawit sangat penting bagi para pekebun di Desa Pauh. Petani swadaya di Desa Pauh memiliki areal perkebunan kelapa sawit yang luas, namun produksi TBS pekebun masih rendah. Salah satu faktor penyebab rendahnya produksi adalah kurangnya pengetahuan pekebun dalam membudidayakan tanaman kelapa sawit serta kurangnya modal dan informasi. Sehingga perlu diketahui faktor-fa…
Agricultural extension is a non-formal education for farmers and their families. Agricultural extension officers are expected to act as providers of facilities and infrastructure for farmers, and improve agricultural human resources. The level of development of farmer groups is strongly influenced by the role of extension workers in developing farmer groups. The objectives of this study are: 1)…
The plantation land conflict that occurred between the people of Pantai Raja Village and PT. Perkebunan Nusantara V was caused by both parties claiming 1013 hectares of land as their own. This research aims to determine the public's perception of the factors that cause conflict, analyze the stages and maps of conflict, analyze the role of opinion leaders in conflict resolution, determine the pu…
Probiotics are live microorganisms that can benefit the health of their host when consumed in sufficient quantities. The study aimed to evaluate the properties of cell surface hydrophobicity, autoaggregation and coaggregation of Lactobacillus fermentum InaCC B1295 and Pediococcus pentosaceus strain 2397 encapsulated and non-encapsulated with cellulose microfiber hydrogel from oil palm trunk. Th…
Intellectual capital is an intangible asset based on knowledge and contributes to the value creation process, thereby providing a competitive advantage for BUM Desa Taiba Smart. Intellectual capital is also considered to have an influence on empowerment, which is an essential element in measuring economic growth, thus it is important to harness the potential of the community for empowerment and…
This study aims to determine the business profile, analyze consumer perceptions of the 4P marketing mix (product, price, place, promotion) Viera Oleh-Oleh Pekanbaru. Sampling using purposive sampling method. The number of respondents used was 60 respondents. Data were analyzed using descriptive qualitative, descriptive quantitative, Bayes method, importance performance analysis (IPA), and GAP a…
One of the strategic agricultural development programs is food self-sufficiency called rice self-sufficiency, because rice is the main ingredient of food. In food self-sufficiency. Rice is a strategic food to realize rice self-sufficiency in Indonesia. The purpose of this study is to analyze the competitiveness of paddy rice farming in Rokan Hulu based on competitive, comparative and sensi…
This research aimed to understand customer characteristics, analyzed perception based on the level of importance dan performance of marketing mix attributes, and assessed consumer satisfaction level with the marketing atribut of Pondok Kopi Aren Damai Langgeng in Pekanbaru City. The respondents were selected by a purposive sampling method. Data were analyzed using descriptive analysis, Importa…
Social capital is a set of shared informal values or norms used by group members that enable cooperation among themselves. This research aims to determine the social capital possessed by inorganic lowland rice farmers in Teluk Piyai Village, Kubu District, Rokan Hilir Regency, analyze the level of empowerment possessed by inorganic lowland rice farmers in Teluk Piyai Village, Kubu District, Rok…
coconut is a plantation sector in Batang Tuaka district with an outer area of 13,993 Ha and output of 12,602,80 tons which is an area of area and production that is counted to be quite large in Inhil district. (Dinas Perkebunan Indragiri Hilir 2018). Such a situation won't be free of a client patron relationship, because, this research is aimed at 1. Analysing the pattern of the relationship be…
Indonesia, the world's largest palm oil producer, has challenges in the international world, namely negative competition and discrimination policies by the European Union implementing the European Union deforestation-fee regulation (EUDR). Indonesia's policy to overcome the challenges is to encourage the implementation of indonesian sustainable palm oil (ISPO) so that the Indonesian palm oil ma…
Rice is an important food commodity because it is a staple food and source of income for the Indonesian population. Efforts to increase rice production continue to be carried out by the government to maintain food availability and increase farmers' income. However, the current problem is that the productivity of rice produced is still low, this is because farmers have not optimally used product…
This research has two objectives. The first objective is to determine the level of farmers' participation in agricultural extension activities in peatland management in Teluk Meranti Village, Teluk Meranti District, Pelalawan Regency. The second objective is to analyze the factors influencing the level of farmers' participation in agricultural extension programs aimed at preventing forest and l…
This study aims to compare the channels, costs, margins and marketing efficiency of limes before and during the covid-19 period. This research was carried out in several traditional markets in Pekanbaru City. The research method used is a survey method with purposive sampling sampling. The number of samples used in this study was 30 respondents. The data analysis used is the t-Test. The results…
This research aims to analyze the consumer perception map of Japanese and Korean instant noodles in Pekanbaru City. The consumer perception map shows the closeness of attributes to the brand and the attributes that are attached to each brand. Based on the results and discussion of the mapping of consumer perception of Japanese and Korean instant noodles, it is known that Japanese instant noodle…
Study this focused on analysis appropriateness business agro industry salai fish in Air Dingin Village, Bukit Raya District, Pekanbaru City. The purpose of this research is to (1) determine the profile of the salai fish business and the characteristics of salai fish entrepreneurs, (2) analyze the feasibility of the salai fish business. The number of respondents in this research were 3 salai fis…