ABSTRACT This research to analyze the pattern of product marketing channels and marketing functions, analyze marketing costs, profits and margins and analyze the marketing efficiency level of processed sago products (sago noodles, sago rendang, and sago crackers). The location of this research is in Tebing Tinggi District, Meranti Islands Regency. The results of this study are that there are t…
ABSTRACT This research to analyze the marketing mix of powder coffee agro-industry and analyze costs, marketing margins, and marketing profits of powder coffee. The location of this research is in Bukit Apit Puhun Village, Guguk Panjang District, Bukittinggi City. The results of the study show that there are four elements that influence consumers in making purchases, namely price, product, pla…
ABSTRACT Benchmarks in the auspices of household welfare, can be seen from the welfare of farmers, because the aspect of welfare depends on farmer buyers. This study aims to analyze the structure of income, consumption patterns, factors that influence consumption patterns and the level of welfare of the households of self-supporting oil palm smallholders in Rokan Hilir Regency. The analysi…
ABSTRACT The plantation sector has a huge opportunity to become a national export. The oil palm commodity has a strategic role in the Indonesian economy and especially in Riau Province. Palm oil marketing is a process of marketing flow or transfer of property rights with creation such as the use of time, use of place, and use of form carried out by each marketing institution. The purpose of th…
ABSTRACT This study aims to analyze the agribusiness of Orange Siam in Pematang Tebih Village. This study was conducted in Ujung Batu Subdistrict, Rokan Hulu District. The respondent technique was taken by purposive sampling with 26 farmers. On farm agribusiness subsystem, total cost production of siam orange is IDR 30.621.581/year. Total income of siam orange is IDR 45.202.830/year. The value…
ABSTRACT The poultry farming business in Indonesia is growing, this is seen from its position as a reliable business, because it contributes to increasing income, employment, fulfilling community nutritional needs and supporting the industrial sector. Broiler chicken is one of the most popular choices for the community. In addition to cheaper prices than beef, broiler meat also has high protei…
ABSTRACT This study aims to analyze and identify the internal and external environmental factors of Agrowisata Balai Benih Induk Padang Marpoyan Pekanbaru City, to formulate the most suitable alternative strategies and priorities for this agro-tourism. Data processing and analysis methods use the IFE matrix EFE, IE matrix, SWOT matrix and AHP. The research results obtained are 12 internal fact…
ABSTRACT This research to identify the characteristics of Iam Chit-Chit consumers based on their level of satisfaction, analyze consumer perceptions of Iam Chit-Chit's attributes and analyze the attributes that must be improved and maintained for consumer satisfaction in shopping at Iam Chit-Chit. The location of this research is Jalan Balam Sakti Panam Pekanbaru. The results of this study are…
ABSTRACT Palm oil is (Elaeis Guineensis Jacq.) one of the leading commodities in Kampar Regency. Problems that occur in self-help oil palm plantations in Kampar Regency include old oil palm plants, legality of land that is not owned by farmers, use of seeds / seeds that are not certified, farmers who lack crop maintenance, and farmers who have not joined farmer institutions. Old oil palm plant…
ABSTRACT Sweet orange is an orange variety that has high popularity and demand in Indonesia. This is because citrus fruits contain vitamin C and vitamin A which are important for health. In addition, the advantage of sweet orange is its availability throughout the year. This study aims to determine the performance of sweet orange farming, analyze the income of sweet orange farming and comp…
ABSTRACT The income and expenditure of a household is a benchmark in determining household welfare. A very important measure to see the welfare of farmers is household income, because several aspects of welfare depend on the income level of farmers. If the condition of a household's income is limited, the household will prioritize spending on food consumption needs. The purpose of this study w…
ABSTRACT Sialang Sakti Village carries out community palm replanting activities (PSR) with the Manunggal Sakti Association as a companion. The implementation of rejuvenation raises the perception of smallholders towards Gapoktan as a companion. Rejuvenation presents a new problem, namely that farmers will lose some or all of their income so that farmers have to do other work efforts. This stud…
ABSTRACT The Indonesian government requires all smallholders to have ISPO certification by 2025. ISPO certification is currently only carried out by oil palm plantation companies, while the independent smallholders of ISPO certification is still rare, the information received by smallholders is still limited and there are still many obstacles to overcome faced in implementing ISPO certific…
ABSTRACT Tofu is a product made from coagulating soy protein which has high digestibility and is much-loved by the public. The purpose of this study is to calculate and analyze the optimal production combination, resource allocation and changes in the value of production components due to scenarios and maximizing profits. The research method used is a case study, interviews using primary data a…
ABSTRACT The activity of converting rubber to oil palm is a collaborative activity between the planters who are members of KUD Wisma Tani and PTPN V. The collaboration is here to solve problems for smallholders who have difficulty finding capital in carrying out activities to convert rubber to oil palm. This study aims to find out (1) to analyze the characteristics of the smallholders who part…
ABSTRACT Smallholder farmers, one of the upstream supply chain actors, certainly have an essential role in creating an integrated supply chain system in overcoming sustainability issues and increasing productivity in oil palm plantations. The Indonesian government presented the Indonesian Sustainable Palm Oil (ISPO) certification to address problems and respond to issues that are developing in…
ABSTRACT Palm oil is a superior commodity with great potential for the development of the Indonesian economy. The growth of oil palm in Indonesia is very rapid so that it has an effect on the national economy. The increase in oil palm growth is marked by the increasing area of oil palm land and the high production of Crude Palm Oil (CPO). The increase in CPO (crude palm oil) production is fear…
ABSTRACT This study aims to analyze (1) The effect of online marketing on the marketing performance of fresh fruit shops during the Covid-19 pandemic in Pekanbaru (2) The effect of market orientation on the marketing performance of fresh fruit shops during the Covid-19 pandemic in Pekanbaru (3) The effect of capability marketing on the marketing performance of the fresh fruit shop business dur…
ABSTRACT The small and medium culinary industry in Pekanbaru City is an industry that has a very large and dominant number, especially the processing of agricultural products into chips when compared to other industries. This causes tighter competition between business actors processing agricultural products into chips in Pekanbaru City. Chips are one of the mainstay foods of Pekanbaru City. F…
ABSTRACT Pineapple plants are one of the horticultural crops that have an important role because pineapple fruit contains a variety of vitamins, minerals and, enzymes, such as bromelain which can increase immunity. The purpose of this study is to analyze the efficiency level of pineapple production in Tambang District, Kampar Regency. Kualu Nenas Village and Rimbo Panjang Village are research …