ABSTRACT Marketing is an important thing in the marketing of agricultural products that will affect the level of farmers' income. Customer value is a good basis for the formation of customer retention and can encourage the creation of customer loyalty. The achievement of customer value has an important effect on the marketing success of bokar farmers and can increase the selling value. Thi…
Sago cracker MSMEs still produce sago to the extent of the household industry, simple processing technology and lack of promotion of sago crackers. The research objectives were to analyze the internal and external environment of sago cracker MSMEs, formulate and determine technical strategies and policies for the development of sago cracker MSMEs in Kuantan Singingi District. This research …
ABSTRACT Palm oil production levels contribute significantly to income. But production goes down after 25 years so it's necessary to rejuvenate. The gardener's rejuvenation income will be lost that will affect the food and non-food expenditure of households that will affect the welfare of the gardener's life. This study aims to analyze the profiles and characteristics of the respondents, to an…
ABSTRACT Aren (Arenga Pinnata Merr) is one type of palm plant which all parts of this plant can be utilized and have high economic value. One of the products from the palm plant is sap which can be processed into palm sugar. Rambah Samo District is one of the sub-districts with the highest production in Rokan Hulu Regency. This study aims to identify internal and external factors and formu…
ABSTRACT Palm sap is the liquid that comes out of the palm tree through the tapping process. Usually this palm sap is easily stale which causes the sap to become sour, white foamy and slimy. Efforts are made to overcome this, craftsmen usually process the sap into other products, namely palm sugar and palm sugar. The business of processing palm sugar and palm sugar aims to obtain added value. …
ABSTRACT This study was aimed to analyze the factors that influence the use of smartphone and analyze the effect of the use of smartphone on increased media literacy by oil palm farmers. The study was conducted on smartphone user oil palm farmers who are members of farmer groups on Pasir Emas Village. This study used a survey method with quantitative descriptive data analysis, which was distri…
ABSTRACT The increasingly rapid development of the business sector in the era of digitalization has an impact on increasingly tight business competition, especially in the city of Pekanbaru. This requires business actors to be able to compete and attract the attention of consumers to be interested in buying products so they are not left behind. One way that business actors can do to face the i…
ABSTRACT This study aims to describe consumer characteristics and analyze consumer perceptions of performance and analyze the level of importance with the level of performance of Rotte Bakery's marketing mix. This research was conducted at the Rotte Bakery Duri Sudirman bakery in Mandau District, Bengkalis Regency with a survey method in February 2021. The research respondents were 100 people …
ABSTRACT The Industrial Plantation Forest (HTI) development program is one way to obtain sustainable and sustainable forest management. However, HTI still attracts controversy in many regions of the world including Indonesia. One of the conflicts that occurred was a land conflict between PT. Arara Abadi which operates in Kota Garo Village, Tapung Hilir District, Kampar Regency with the local c…
ABSTRACT This study aims to find out the most appropriate development strategy to be applied for Rotte Bakery Bread Factory at Suka Karya, District Pekanbaru City and to find out the factors that become strengths, weaknesses, opportunities and threats. Data is collected by observation and direct interview. The data was analyzed by IFE/EFE matrix, IE analysis and SWOT analysis (Strengths, Weakne…
ABSTRACT This study aims to (1) examine the pattern of communication networks, (2) the actors involved in the communication network, (3) and their role in oil palm farmers in Suka Maju Village, Bagan Sinembah District, Rokan Hilir Regency. The sampling method used in this study is a non-probability sampling technique consisting of purposive sampling and snowball sampling techniques. The re…
ABSTRACT Currently, metal joining by welding method is widely used in both building construction and machine construction. However, in its development the connection method has problems, especially in metal in the form of rods, if using liquid welding the penetration produced only around the rod, not to the core of rod, then one solution is to use the friction welding method. The friction weld…
ABSTRACT This study aims to analyze marketing channels, marketing margins, marketing profits, farmer's share, and marketing efficiency in the rubber marketing auction system in Kuantan Tengah District, Kuantan Singingi Regency. The sampling method used for farmers is random sampling as many as 42 people and sampling traders using the census method as many as 8 people. The results showed that t…
ABSTRACT This study aims to determine the factors of delay in replanting smallholder oil palm plantations, to find out the source of income of the planters during the replanting period, and to formulate a replanting strategy of smallholder oil palm plantations. This research was conducted in Bagan Sapta Permai Village, located in Rokan Hilir Regency, Riau Province. This study uses a survey met…
ABSTRACT Nine basic ingredients play an important role in efforts to improve the quality of human resources, so consumers need to choose where to shop to meet their needs. The existence of a choice of places to shop, will make consumers have the opportunity to choose various types of products and services to be purchased. Based on the type, the market is divided into two, namely the offline mar…
ABSTRACT The development of the retail industry in Indonesia is growing rapidly, in line with the increasing demand for daily necessities. The high demand has caused the retail industry to grow, especially modern retail such as supermarkets. The number of supermarkets that are established causes intense competition, so companies must be able to install the right marketing strategies in the fut…
ABSTRACT Opinion leader is a person who becomes an opinion leader in a group/subgroup. Opinion leaders in farmer groups are indicated by the presence of individuals who have more number of communication relationships than the average number of communication relationship of other individuals in the communication network. Interpersonal communication is considered the most effective in an eff…
Indonesia is the largest clove producer in the world, followed by Madagascar and Tanzania. In addition, Indonesia is also the largest exporting country as well as the second-largest clove importer in the world. The main competitors of Indonesian cloves in the international market are Madagascar and Tanzania. This study examines the supply and demand of Indonesian cloves in the international mar…
ABSTRACT This objective of this study are to identify marketing channel, to calculate marketing margin, and to calculate farmer’s share of FFB of oil palm independent smallholders at Siak Kecil District, Bengkalis Regency. This research was conducted at Siak Kecil District using survey method. Population of this research is oil palm independent samallholder. Sampel was selected using acciden…
ABSTRACT Harvest employee performance is one of the important work achievements at PTPN V. The system implemented by the company to improve harvest employee performance is harvest premium and harvest employee job satisfaction. This study aims to measure the level of job satisfaction of harvest employees, analyze the effect of harvest premiums and job satisfaction on the performance of harvest …