CD Skripsi

Pengaruh Promosi Dan Lokasi Toko Terhadap Minat Beli Konsumen Pada Cafe Tong Susu Pekanbaru

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This research was conducted at Cafe Tong Susu Pekanbaru which is located on
Jalan Jend. Sudirman No.79, North Tangkerang, Kec. Bukit Raya, Pekanbaru
City, Riau. This study aims to determine the effect of promotion and store location
on consumer buying interest partially and simultaneously. This research uses
quantitative descriptive analysis method with SPSS program. The population in
this study were all consumers who purchased menus or products from Cafe Tong
Susu Pekanbaru in 2019 as many as 54,000 and the sample from this study was
100 respondents from consumers of Cafe Tong Susu Pekanbaru. Determination of
the sample in this study using the Slovin formula, namely by non-probability
sampling technique with accidental sampling technique.
Data analysis used validity test, reliability test, simple linear analysis, multiple
linear analysis, determination analysis and significance test with t test (partial
test) F test (simultaneous test). The results of this study indicate the results of the
promotion t-test hypothesis on consumer buying interest, namely seen t count of
3.644 > t table 1.660 and significance means that promotion is significant to
consumer buying interest. Second, the location of the store on consumer buying
interest, namely t count 3.142 > t table 1.660 means that the location of the store
is significant to consumer buying interest. The F test of the results of promotional
communication and store location on consumer buying interest is F count =
57.445 > F table = 3.09.
Keywords: Promotion, Store Location, Consumer Buying Interes

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 04.121 (0090)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Administrasi Bisnis., 2021

Deskripsi Fisik

vii, 94 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 04.121 (0090)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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