CD Skripsi

Analisis Peningkatan Daya Saing Home Industry Madu Di Pangkalan Kerinci

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ABSTRACT
The purpose of this study was to determine and analyze the internal and external conditions of the honey home industry in increasing the competitiveness of the honey home industry in Pangkalan Kerinci. The data collection technique used in this study was census with a population size of 11 respondents of honey home industry owners. The data used in this study are primary data and secondary data. The data analysis method used in this research is Porter's Diamond Model and SWOT Analysis. Based on the research results from the Porter's Diamond Model analysis in SWOT, it shows that the honey home industry in Pangkalan Kerinci is in quadrant 1 (Aggressive strategy). The results of the SWOT diagram show that the honey home industry in Pangkalan Kerinci has a strategy to increase its competitiveness in the external and internal environment. This aggressive strategy focuses more on the SO (Strength-Opportunities) strategy, namely by optimizing strengths to take advantage of existing opportunities.

Keywords: Competitiveness, Home Industry, Porter's Diamond Model, SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1902112508

Penerbit

Pekanbaru : Universitas Riau – Fakultasekonomi dan bisnis – ILMU EKONOMI., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1902112508

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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