Pengaruh Persepsi Kualitas dan Persepsi Harga Terhadap Perceived Value, Citra…

The purpose of this study is to analyze the direct and indirect effect of quality perception and price perception on purchase intention through perceived value and corporate image. The population involved consumers who have ever purchased Bulog’s commercial imported rice in Pekanbaru City. The sample consisted of 140 people who were selected by purposive sampling technique. The variables…