Pengaruh Suasana Toko Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kopi …

Customer visits to a coffee shop, apart from wanting to enjoy food or drink products, consumers also expect a different experience. Therefore, this research aims to determine the influence of shop atmosphere and service quality on consumer satisfaction of Kopi Kenangan in Pekanbaru City. The research sample consisted of 50 people determined by accidental sampling. Data was collected using a que…