Ditapis dengan
Pengaruh messenger, message, dan environtment dalam affiliate marketing terha…
The purpose of this study is to determine the influence of dimensions affiliate marketing (messenger, message, And environment) to behaviorimpulse buyingstudents on the productfashion and beauty Of platformTikTok. The research method used was a quantitative explanatory method, with data collection techniques in the form of a questionnaire answered by 96 respondents. Respondents were determined …
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Pengaruh struktur modal dan profitabilitas terhadap nilai perusahaan pada per…
This study aims to analyze the effect of capital structure and profitability on firm value in energy sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2021–2023. Capital structure is measured by the Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), while profitability is measured by Return on Assets (ROA) and Return on Equity (ROE). Firm value in this stu…
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- 2101134498
Pengaruh Green Marketing Dan Brand Image Terhadap Loyalitas Pelanggan Pada St…
This study aims to determine and analyze the influence of green marketing and brand image on customer loyalty at Starbucks Coffee Living World Pekanbaru. The background of this study is based on increasing competition in the coffee industry, changes in consumer lifestyles that are increasingly environmentally conscious, and the importance of brand image in building long-term relationships with …
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- 2101111201
Analisis Prediksi Kebangkrutan Dengan Menggunakan Metode Altman Z-Score Pada …
This study aims to analyze the potential for bankruptcy in manufacturing companies within the construction materials sub-industry listed on the Indonesia Stock Exchange (IDX) using the Altman Z-Score method. The analysis was conducted on ten companies during the observation period from 2021 to 2023, based on five financial ratios: working capital to total assets (X1), retained earnings to total…
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- 2101113662
Pengaruh Kepemimpinan Dan Budaya Organisasi Terhadap Retensi Karyawan Hotel P…
Human resources are a crucial factor in determining the success of a company, including in the hospitality sector. Hotel Pangeran Pekanbaru, as a hospitality service provider, faces challenges in retaining competent employees amid increasingly fierce competition. This study aims to analyze the influence of leadership and organizational culture on employee retention at Hotel Pangeran Pekanbaru. …
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- 2101113661
Analisis Pengelolaan Keuangan Pada Usaha Mikro Kecil Dan Menengah (Umkm) (Stu…
This study aims to analyze the application of financial management in Micro, Small and Medium Enterprises (MSMEs), especially in convection businesses in Binawidya District, Pekanbaru City. MSMEs have a strategic role in supporting local and national economic growth, but often face obstacles in effective and professional financial management. This research uses a qualitative approach with a cas…
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- 2101111453
Pengaruh Profitabilitas Dan Leverage Terhadap Tax Avoidance (Studi Kasus Peru…
Companies design and use tax avoidance strategies in order to pay less tax, thus generating large profits. This study aims to determine the effect of profitability and leverage on tax avoidance in LQ45 companies on the Indonesia Stock Exchange in 2021-2023. This study uses a quantitative method with secondary data. The research sample was obtained through purposive sampling with a total of 60 s…
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- 2101112442
Pengaruh Struktur Modal Dan Pertumbuhan Penjualan Terhadap Profitabilitas Pad…
Currently, the company's profitability tends to fluctuate. According to experts, there are several factors that affect the company's profitability, including capital structure and sales growth. The purpose of this study is to test and analyze the effect of capital structure and sales growth partially on the company's profitability. The population of this study was all automotive and component s…
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- 2101112640
Pengaruh Kepemilikanmanajerial Dan Kebijakan Dividen Terhadap Nilai Perusahaa…
Currently, the value of food and beverage companies is increasing and decreasing, according to experts several factors influence, namely managerial ownership and dividend policy. The purpose of this study is to test and analyze the effect of managerial ownership and dividend policy on company value. The population of this study is all food and beverage companies listed on the Indonesia Stock Ex…
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- 2101134496
Pengaruh Digital Marketing Dan Variasi Produk Terhadap Keputusan Pembelian Pe…
This study aims to determine and analyze the influence of Digital marketing and Product Variation through Brand Image on Customer Purchase Decisions at UMKM Dapur Aru Olahan Kelor Kampar. The research tested seven hypotheses using a quantitative approach by distributing questionnaires to 96 respondents who are customers of Dapur Aru Olahan Kelor Kampar. The sampling method used was non-probabi…
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- 2101112652
Pengaruh Literasi Keuangan Dan Financial Technology Terhadap Kinerja Keuangan…
In the face of increasing business competition, MSMEs must have a competitive advantage in order to continue to achieve the desired business financial performance. MSME actors must have a good understanding and financial capability and utilize technological innovation in accordance with the times. The purpose of this study was to determine the effect of financial literacy and financial technolo…
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- 2101112650
Pengaruh Social Media Marketing Dan Variasi Produk Terhadap Minat Beli Konsum…
This study aims to determine the influence of social media marketing and product variety on consumers buying interest in CV. Blackpaint Printshop Pekanbaru. The study uses descriptive and quantitative statistical methods with the use of the Likert scale as a measurement. The population used is Blackpaint Printshop consumers. The sample of this study amounted to 100 respondents which were determ…
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- 2101112642
Pengaruh Store Atmosphere Dan Keragaman Menu Terhadap Keputusan Pembelian Pad…
The purpose of this study is to find out more about purchasing decisions at Samara Coffee, Pekanbaru related to store atmosphere and menu diversity. Store atmosphere and menu diversity are independent variables while purchasing decisions are dependent variables. The problems that occur at Samara Coffee are a decrease in the number of consumers/visitors from the previous year, failure to achieve…
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- 2101111277
Pengaruh Kepemilikan Pemerintah, Ukuran Perusahaan Dan Profitabilitas Terhada…
This study was conducted to analyze the effect of government ownership, company size and profitability on sustainability report disclosure in state-owned companies listed on the Indonesia Stock Exchange for the period 2021-2023. There are various environmental threats originating from human activities such as activities in a company. The development of the era encourages the awareness of compan…
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- 2101111278
Pengaruh Kualitas Pelayanan Dan Keragaman Produk Terhadap Kepuasan Konsumen P…
The purpose of this study was to find out more about Jaya Mart Pelalawan Regency customer satisfaction related to service quality and product diversity. Service quality and product diversity are independent variables while customer satisfaction is the dependent variable. The problems that occur at Jaya Mart are the decline in the number of consumers from the previous year, the non-achievement o…
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- 2101124400
Pengaruh Digital Marketing Dan Variasi Produk Terhadap Kepuasan Konsumen Pada…
Fast fashion is growing rapidly due to high demand and rapidly changing trends, especially in the field of footwear so that companies must be able to adapt to changes including the Almeeraakyla Pekanbaru store. This study examines the impact of digital marketing and product variations on customer satisfaction of Almeeraakyla Pekanbaru, using quantitative methods and involving 96 respondents who…
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- 2101112647
Pengaruh Emosional, Kualitas Produk, Dan Harga Terhadap Kepuasan Konsumen Pad…
The fashion industry is currently experiencing very rapid growth, which can be seen from the increasing market demand. Therefore, PM Collection Pekanbaru, which operates in the fashion sector, needs to be able to adapt to changing trends and be able to compete in order to survive in the market. This study aims to see the influence of emotion, product quality and price on consumer satisfaction a…
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- 2101114131
Pengaruh Profitabilitas Dan Struktur Modal Terhadap Return Saham Pada Perusah…
This study was conducted with the aim of determining the effect of profitability represented by Return On Equity (ROE) and Capital Structure represented by Debt to Equity Ratio (DER) on Stock Returns in Infrastructure sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. The number of samples in this study were 32 companies with a total of 96 data. This study u…
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- 2101135712
Pengaruh Service Quality, Customer Experience Dan Perceived Value Terhadap Lo…
Business competition in Indonesia is now increasing, many companies operate in similar fields and services so that competition cannot be avoided. This condition encourages every business actor to be more active in attracting customers by designing effective business strategies to achieve business goals. The purpose of this study was to determine the effect of service quality, customer experienc…
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- 2101113914
Pengaruh Gaya Hidup Dan Lokasi Terhadap Keputusan Pembelian Pada Lakosa Coffe…
Lakosa Coffee is one of the coffee shops in Pekanbaru. Lakosa Coffee must be able to maintain and increase the number of consumers because it affects the company's profit. This study aims to determine and explain the influence of lifestyle (X1) and location (X2) on purchasing decisions (Y). This research method is a quantitative method. Based on the results of the partial analysis, lifestyle ha…
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- 2101126033
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah