CD Skripsi

Strategi Pemasaran Produk Green Bean Kopi Lasi Pada Komunitas Selaras Alam Di Kabupaten Agam Sumatera Barat

---

ABSTRACT
This research aims to design a marketing strategy for green bean products of lasi coffee in the Selaras Alam Community, West Sumatra. Method used is descriptive qualitative. Data collection method used primary data and secondary data. Sampling technique used was purposive sampling with a total of three respondents. Analysis used is identified of internal and external factors, assessment of IFE and EFE matrix, and SWOT matrix to formulate a marketing strategy for green bean lasi coffee in the Selaras Alam Community. Research results showed the formulation of a marketing strategy that includes SO strategy (carrying out more promotional activities, expanding branches to get closer to consumers), WO strategy (determining strategic locations to be better known and promotions must be better in order to increase interest), ST strategy (determining the quality of a distinctive fragrance, maintaining quality and quality of raw materials, and providing affordable prices), WT strategy (increasing the use of technology through social media much as Instagram, Tiktok, Facebook, finding easily accessible places, and improving the marketing management system).
Keyword : green bean, marketing, SWOT

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1806110908

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – TEKNOLOGI INDUSTRI PERTANIAN., 2025

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1806110908

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

TEKNOLOGI INDUSTRI PERTANIAN

Info Detail Spesifik

-

Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar