CD Skripsi

Pengaruhmotifmengakses Kontenmedia Sosial Akun Tiktok @Sundarindah Terhadap Kepuasan Followers Terkait Informasi Kesehatan Mental

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Based on the Uses and Gratifications (U&G) Theory, audiences are active and goal-oriented media users, selecting content based on personal motives to meet their specific needs. In the modern context, the increasing prevalence of mental health issues has prompted individuals to seek easy access to information and support, with social media such as TikTok rapidly emerging as a major platform for the dissemination of such information. Therefore, this study aims to analyze how much influence user motives have in accessing the social media content of the TikTok account @sundarindah on followers' satisfaction regarding mental health information.
This research employed a quantitative approach with a correlational survey design. The research sample consisted of 400 followers of the TikTok account @sundarindah, with a 5% margin of error. Data were collected using questionnaires and processed with the aid of IBM SPSS 29 software. The analysis began with instrument testing (validity and reliability tests), where all questionnaire statements were declared valid (r-calculated > r-table) and reliable (Cronbach's Alpha values for all variables > 0.6), indicating a dependable measurement tool. Subsequently, the data were analyzed using simple linear regression and coefficient of determination.
The results of the simple linear regression analysis revealed that motives for accessing the TikTok account @sundarindah significantly influenced followers' satisfaction. This was evidenced by a t-calculated value of 47.855, which was substantially larger than the t-table value of 1.984. The coefficient of determination (R-squared), at 0.852, indicated that motives for accessing the TikTok account @sundarindah contributed 85.2% to followers' satisfaction regarding mental health information. These findings led to the rejection of the null hypothesis (H0 rejected) and the acceptance of the alternative hypothesis (Ha accepted), confirming a highly significant influence. Descriptively, the information motive was identified as the most dominant motive driving followers to access the account, and consistently, information satisfaction was the highest perceived dimension of satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101114079

Penerbit

Pekanbaru : Universitas Riau FISIPOL Ilmu Komunikasi., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101114079

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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