CD Skripsi
Strategi Pengembangan Industri Pandai Besi Rumbio Jaya Steel Kabupaten Kampar
ABSTRACT
This study aims to identify internal and external factors and formulate appropriate
strategies for the development of the Rumbio Jaya Steel blacksmith industry in
Kampar Regency. The data collection technique used in this study was quota
sampling with a sample size of 44 respondents, consisting of 35 workers from the
Rumbio Jaya Steel ironworking industry and 9 consumers of the Rumbio Jaya Steel
blacksmith industry. The data analysis method used in this study is SWOT analysis.
Based on the results of the SWOT matrix, it shows that the Rumbio Jaya Steel
blacksmith industry is in an aggressive strategy. The results of the SWOT quadrant
diagram indicate that the Rumbio Jaya Steel blacksmith industry is positioned in
quadrant 1, thus focusing more on the SO (Strength-Opportunities) strategy, which
involves optimizing strengths to capitalize on existing opportunities.
Keywords: Development strategy, SWOT, blacksmith.
Tidak tersedia versi lain