CD Skripsi

Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Di Mini Market Fajri Mart Kecamatan Tampan Pekanbaru

---

This study aims to determine the effect of service quality and price on purchasing decisions in Fajri Mart Mini Market, Tampan District, Pekanbaru. The population of this study is all consumers of Mini Market Fajri Mart, with a sample of 140 consumers. The method used is interviews and sampling techniques using accidental sampling. Data analysis used is multiple linear regression. The results showed that service quality and price had an effect on purchasing decisions. This can be seen from the multiple linear regression equation Y = 5.172 + 0.176X1 + 0.289X2. Judging from the calculation of R2 (R Square) service quality and price affect the purchasing decision amounting to 56.2% while the remaining 43.8% is influenced by location, promotion and discount.

Key Words: service qulity, price, purchasing decisions

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

05 01. 119 (0060)

Penerbit

Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi., 2019

Deskripsi Fisik

vi, 62 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

05 01. 119 (0060)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PENDIDIKAN EKONOMI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar