Image of Pengaruh Hallyu Terhadap Keputusan Pembelian Produk Kreatif Lokal Ala Korea (Studi Kasus Anggota Grup CPN, Fanfict GC, Dan Kpopers Pekanbaru)
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Pengaruh Hallyu Terhadap Keputusan Pembelian Produk Kreatif Lokal Ala Korea (Studi Kasus Anggota Grup CPN, Fanfict GC, Dan Kpopers Pekanbaru)

This study aims to determine the Korean wave influence on the decision to purchase Korean-style local creative products for members of the CPN group, Fanfict GC group, and Pekanbaru Kpopers which was conducted in March 2019. This study was conducted with an unbroken population and a sample of 100 people. In determining the sample this study is using incidental and quota techniques. The technique used to obtain data is by distributing questionnaires. The method used is descriptive quantitative. Based on the results of the analysis and discussion, a simple linear regression equation is obtained, namely Y = 18,633+ 0,343X. based on the coefficient of determination test (R2) the percentage of Korean wave contribution to the decision to purchase Korean-style local creative products for members of the CPN, Fanfict GC, and K-Popers Pekanbaru groups by 12%. It can be concluded that Korean wave has a significant effect on the decision to purchase Korean-style local creative products for members of the CPN, Fanfict GC, and K-Popers Pekanbaru groups.
Keywords: Purchasing Decision, Korean Wave, Creative Products

Ketersediaan
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Perpustakaan Universitas Riau 05 01. 119 (0066)
05 01. 119 (0066)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
05 01. 119 (0066)
Penerbit
Pekanbaru : Universitas Riau - FKIP – Pendidikan Ekonomi.,
Deskripsi Fisik
ix, 86 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
05 01. 119 (0066)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PENDIDIKAN EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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