ABSTRACT Porang agribusiness has prospects to be developed because porang is a plant that has various benefits. Porang farming in recent years has only been carried out by farmers in Pekanbaru City. Porang farming certainly has its own challenges if it is planted in Riau, especially in Pekanbaru City. Farmers hope that porang farming can provide maximum profit. This study aims to: (a) Anal…
ABSTRACT The marketing mix is important for a company in running a business, including for gofood services. The right marketing mix will result in customer satisfaction so that it will have a good impact on the company. This study aims to analyze the characteristics of gofood consumers, identify the aspects of the service marketing mix that have the most dominant influence, and identify th…
ABSTRACT Palm oil is a leading commodity in Indonesia, especially Riau Province which is the largest producer of palm oil in Indonesia. The productivity of palm oil companies is highly dependent on the performance of the harvesting employees of the company. The increase in the performance of the harvest employees is influenced by the job satisfaction and work motivation of the harvest empl…
ABSTRACT Sugar is one of the staple food commodities that has a strategic position towards the basic needs of the community. The high dependence on granulated sugar consumption is due to the small tendency of the public to substitute granulated sugar with other sweeteners. The high demand for granulated sugar is not accompanied by an increase in cane sugar production. The imbalance between…
ABSTRACT This research aims to identify the effect of the Covid-19 pandemic on the difficulty of paying loans by microcredit borrowers in rural areas. This research was conducted at bumdes save and borrow business unit (SP) in Village Dayun District Dayun Siak regency with a survey mentode in July - August 2021 by interviewing 25 borrowers who experienced a loan payment increase in 2020 an…
ABSTRACT The goal of this study is to look at the characteristics of the number of poor people on the island of java, to see if there is any multicollinearity, and to see how the characteristic model affects the number of poor in java using the bootstrap approach. The study used secondary data from the Central Statistics Agency for Provinces in Figures 2020, Gross Regional Domestic Product…
ABSTRACT This study aimed to determine the attributes of pondoh snake fruit (Salacca edulis Reinw cv Pondoh) which are consumer preferences in making purchasing decisions and to determine the attributes that are considered by consumers in making purchase decisions for pondoh snake fruit in Pekanbaru City. This research was carried out in three traditional markets in Pekanbaru City, which …
ABSTRACT Palm oil is one of the leading commodities that make an important contribution to economic development, especially in Indonesia. Rokan Hilir is one of the districts that has the potential for oil palm development, because the area of oil palm plantations in Rokan Hilir is 193,780.50 hectares with a production of 670,517.61 tons. The objectives of this study are: 1) Identifying ins…
ABSTRACT The people's sago processing agro-industry that develops in Tebing Tinggi Barat District, Meranti Islands Regency generally has obstacles and problems that must be faced to maintain its production business both internally and externally. This study aims to identify the concept of agribusiness in the agroindustry in terms of production aspects, processing aspects, technological asp…
ABSTRACT This study aims to determine the form of marketing channels, marketing margins, costs, profits, efficiency and farmer share in each marketing channel. This research was conducted in District V Koto Kampung Dalam, Padang Pariaman Regency. Taking as many as 30 farmer respondents, four collectors, six inter-regional traders and 11 retailers. The results showed that there are four mar…
ABSTRACT This research aims to identify the characteristics and analyze consumer satisfaction in shopping for fruit in modern markets during the Covid-19 pandemic. This research was conducted at the modern market of Jumbo Mart Delima in Delima Village, Tampan District, Pekanbaru city with a survey method in June - July 2021. The selected respondents were consumers who came to shop for fru…
ABSTRACT This study aims to analyze the financial feasibility and sensitivity to changes in input prices, output prices and the amount of production of cocoa farmers in the Prima Jaya Farmers Group. Prima Jaya Farmers Group is a cocoa farmer group that was formed in 2016. This research uses a case study method, the research data consists of primary data and secondary data. The feasibility …
ABSTRACT Oil and coconut are food sources of fat that can produce energy that the body needs to carry out activities or activities. Oil and coconut food consumption in Riau Province is dominated by cooking oil commodity. This study aims to analyze the pattern of household consumption of oil and coconut based on income, number of household members and education of housewives in Riau Provin…
ABSTRACT Plantations are one of the subsectors that have an important role in economic development. Cocoa (Theobrema cacao L.) is one of the leading commodities of plantation subsectors. Cocoa commodities consistently act as a source of foreign exchange of the country that contributes to the structure of the Indonesian economy. This research aims to analyze the development of competitivene…
ABSTRACT This study aims to analyze the attributes that determine consumer attitudes in consuming Thai tea drinks. Knowing the implications for the development of marketing Thai tea drinks. Drink Thai tea is a modern retail business that is relatively new to enter the Indonesian market, especially Pekanbaru City, so it is necessary to carry out a good strategy to maintain its business. The…
ABSTRACT This research is the aim to know (1) analyze the income of white pepper farming in North Lingga District, (2) analyze the efficiency of white pepper farming in North Lingga District, (3) find out the marketing channel of white pepper in North Lingga District, and (4) analyze marketing costs, margins, profit, and marketing efficiency of white pepper in North Lingga District. The sa…
ABSTRACT White sugar is one of Indonesia's most essential food commodities. The government conducts import activities in an effort to stabilize the price of domestic sugar because national sugar production does not meet demand. Domestic sugar prices tend to show an increase every year. Domestic sugar prices reached the highest point in history in 2020, with prices ranging from Rp. 16.000 …
ABSTRACT The purpose of research was to identify the effects of pandemic Covid-19 on the difficulty of paying loans by microcredit borrowers in rural areas. Research was conducted at savings and loans business unit BUM Kampung in Tualang Village Tualang district Siak regency with survey method in August–September 2021 by interviewing 30 borrowers who are generally engaged in the trade an…
ABSTRACT The research was conducted in Kuala Cenaku District, Indragiri Hulu Regency. The purpose of the study was to determine the characteristics of farmers and the implementation of extension, to analyze the role of extension workers, farmers' perceptions and factors related to farmers' perceptions of the role of extension workers. The sampling technique is the Proportional Random Sampl…
ABSTRACT Shallots are one of the main commodities in Indonesia. Consumption needs and demand that tend to increase are a potential market opportunity for farmers to increase shallots production. The purpose of this study was to find out the farmer characteristics, to ascertain the process of shallot cultivation innovation adoption and to analyze the rate of adoption of farmers who apply in…