Pengaruh Persepsi Nilai Pelanggan Dan Citra Merek Terhadap Kepercayaan Dan Im…

This study is aimed to examine and analyze the influence of consumer value perception and brand image on trust and the implication on decision to use working capital credit. The study was conducted in PT Bank Central Asia, Tbk Pekanbaru Branch. The data used consist of primary and secondary data. Data were collected by using questionnaires that given to 164 customer of PT. Bank Central Asia Tb…