Pengaruh Marketing Mix Terhadap Kepuasan Dan Loyalitas Wisatawan Pada Kawasan…

Tourism is currently a prima donna sector which shows an increasing trend in the future. One of them is Bono tourism in Teluk Meranti, Pelalawan Regency. The study was conducted in the Bono Bay Area of Meranti Bay, Pelalawan Regency. The aim is to find out the direct effect of the Marketing Mix on Tourist Satisfaction and Loyalty. This study took a sample of 145 people. The variables used …