A nalisis S trategi P emasaran E Xpressive C Offe P Ekanbaru M Enggunakan M E…

ABSTRACT This study aims to analyze and formulate an optimal marketing strategy for Expressive Coffee Pekanbaru by using the SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix) methods integrated with the AHP (Analytic Hierarchy Process) method. Internal environmental analysis is carried out to identify the strengths and weaknesses possessed b…