Pengaruh Webqual Berbasis Aplikasi Mobile Terhadap Kepuasan Pelanggan Dan Dam…

The development of the internet caused many new Online Travel Agents (OTA) to emerge. Business competition is getting tougher. Companies need to improve the quality of their websites in order to increase customer satisfaction and win the competition. Stuart Barnes and Richard Vidgen have developed a method used to assess website quality (Webqual 4.0) based on end-user perceptions. That is …