Faktor-Faktor Yang Mempengaruhi Minat Beli Dalam Meningkatkan Keputusan Pembe…

This study aims to determine the Factors Affecting Purchase Interest in Improving Purchasing Decisions in the Modern Souvenir Market in Pekanbaru City. This study uses primary data that is data obtained from questionnaires to customers of modern souvenir markets in Pekanbaru. Secondary data obtained are related to the literature relating to researchers. The sample in this study was 182 peo…