Pengaruh Social Media Marketing Terhadap Brand Loyalty Pada Mcdonald’s Di P…

ABSTRACT This research was conducted with the aim of finding out the the influence of social media marketing on brand loyalty at mcdonald’s in pekanbaru with perceived value and brand trust as intervening variables. The population in this study comprises residents of Pekanbaru City, who have made repeat purchases of McDonald’s products. The sampling method employed is non-probability …