Pengaruh Bauran Pemasaran Terhadap Keputusan Berbelanja Di Indogrosir Pekanbaru

ABSTRACT The purpose of this research is to understand a relation between marketing mix and purchase intention with consumer characteristics in Indogrosir Pekanbaru including advice for development. This research approach uses quantitative descriptive with questionnaire likert scale. Sampling of this research uses non probability sampling with purposive sampling method. Sample that was use…