Pengaruh Komunikasi Word Of Mouth Dan Personal Selling Terhadap Keputusan Mel…

ABSTRACT THE EFFECT OF WORD OF MOUTH COMMUNICATION AND PERSONAL SELLING ON DECISIONS TO DO SAVINGS AND LOANS IN BUMDES SEROJA KUANTAN SINGINGI DISTRICT By: Anisa Vebriyanti Solehah Counselor : Dr. Rumyeni, S.Sos, M.Sc. Word of mouth communication is personal communication about a product between target buyers and neighbors, friends, family members, and colleagues. Personal selling is an ora…